I’m going to network by creating a Facebook page where the
customers can connect and be involved with Smokin’ Karaoke. Since my bar is a
karaoke bar, I’m going to have people participate on Facebook by creating a
video of them singing karaoke. Each week there will be a contest for best
singer and whoever gets the most votes will be featured on the Facebook and YouTube
page as best singer of the week. It will help promote my business because the
people who participate will ask their friends on Facebook to vote for them and
more and more people would have to view the Facebook page for Smokin’ Karaoke. A
lot of singers would be able to get their name out and my business would be
able to get its name out as well. In order to view the videos and vote you have
to “Like” the Smokin’ Karaoke page which will get more people to know about the
business and see what type of specials or events are going on. I will also be
posted flyers on Facebook that will promote all the events and specials. Once a
week I will be having themed nights and hookah specials which will all be
promoted on Facebook.
Wednesday, March 13, 2013
Implementation Evaluation Control
“Outlines the control that will be used to monitor progress and allow higher management to review implementation results and spot products that are not meeting their goals. It includes measures of return on marketing investment.”
“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.”
“Through implementation, the company turns the plans into actions.”
“Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.”
“For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results.”
“To guide implementation effectively, every part of the plan must be described in considerable detail. Sometimes a company will post its marketing plan on an internal Web site, which allows managers and employees in different locations to consult specific sections and collaborate on additions or changes.”
“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.”
“Through implementation, the company turns the plans into actions.”
“Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.”
“For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results.”
“To guide implementation effectively, every part of the plan must be described in considerable detail. Sometimes a company will post its marketing plan on an internal Web site, which allows managers and employees in different locations to consult specific sections and collaborate on additions or changes.”
(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing)
Overall it is still my goal to remain a fun, relaxing and reasonably priced environment. My Business has been right on track and it’s heading in the direction that I've expected as far as planning goes. I've established the location, the target market, prices, product, menu, networking, attractions, goals, objectives, strengths, weaknesses, opportunities, and threats. I want my business to continuously grow and improve and keep up with the customer’s needs wants and demands.
Creative Content:
Before Photoshop
After Photoshop
Overall it is still my goal to remain a fun, relaxing and reasonably priced environment. My Business has been right on track and it’s heading in the direction that I've expected as far as planning goes. I've established the location, the target market, prices, product, menu, networking, attractions, goals, objectives, strengths, weaknesses, opportunities, and threats. I want my business to continuously grow and improve and keep up with the customer’s needs wants and demands.
Creative Content:
Friday, March 8, 2013
EOC week 9: Top Three Mission Statements
The top three best Mission statements are:
Kylie’s Vegan Bar
Marissa’s cultural restaurant/bar
Jose’s World Football House
I thought Kylie’s mission statement was very well written because she backed up her reason as to why people should eat there with facts about eating healthy, “Veganism keeps the body up to optimal health and to live longer. Following a vegan diet improves health such as clear skin, easier digestion, lower risks of diseases, and better weight management.” Not only was her statement educational but it was encouraging and motivating and made me want to eat at her restaurant. I also thought that her idea was great because we don’t have too many healthy restaurants in town and now that a lot of more people are getting into healthy lifestyles, it would be great to see more restaurants like that.
Marissa’s mission statement was one of my top picks because she was very descriptive with her statement and she made it very clear as to what kind of restaurant/bar she is running. She also listed reasons why her restaurant would be a better place to go compared to others. She was able to sell her restaurant without coming on too strong and pushy, for example when she stated, “Aren't you tired of the same boring restaurants? Dim lighting, popular songs playing in the background, no real entertainment? My restaurant/bar is a place where you can bring family and friends for a different type of dining experience.”
The third statement that I chose is Jose’s, because he was very organized and on point with what he had to say. He has all the right information, not too little, not too much and the fact that he has his statement organized/categorized makes it easy to read. I also like that he has a motto because all the good businesses out there have a motto and it helps distinguish his bar from others. Motto/Slogan:
"Breath life into streamed football."
Wednesday, February 27, 2013
Price
“The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion.”
“Price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice.”
“The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices. But if the company promises greater value, it must then deliver that greater value.”
“Pricing: No matter what the state of the economy, companies should sell value, not price.”
“Smart managers treat pricing as a key strategic tool for creating and capturing customer value. Prices have a direct impact on a firm’s bottom line.”
“More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships.”
“Price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice.”
“The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices. But if the company promises greater value, it must then deliver that greater value.”
“Pricing: No matter what the state of the economy, companies should sell value, not price.”
“Smart managers treat pricing as a key strategic tool for creating and capturing customer value. Prices have a direct impact on a firm’s bottom line.”
“More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships.”
(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing)
Hookah Tobacco: $8 regular; $10 special mixes
Smoke-in hookah price: $15; $4.50 refill; $20 per person all you can smoke
Specialty drinks: minimum $8
Beers: $4-$5
Appetizers: $4-$6
Sandwiches: $7
Plates: $12
Hookah Tobacco: $8 regular; $10 special mixes
Smoke-in hookah price: $15; $4.50 refill; $20 per person all you can smoke
Specialty drinks: minimum $8
Beers: $4-$5
Appetizers: $4-$6
Sandwiches: $7
Plates: $12
Promotion
I’m going to promote and network by creating a Facebook page where the customers can connect and be involved with Smokin’ Karaoke. Since my bar is a karaoke bar, I’m going to have people participate on Facebook by creating a video of them singing karaoke. Each week there will be a contest for best singer and whoever gets the most votes will be featured on the Facebook and YouTube page as best singer of the week. It will help promote my business because the people who participate will ask their friends on Facebook to vote for them and more and more people would have to view the Facebook page for Smokin’ Karaoke. A lot of singers would be able to get their name out and my business would be able to get its name out as well. In order to view the videos and vote you have to “Like” the Smokin’ Karaoke page which will get more people to know about the business and see what type of specials or events are going on. I will also be posted flyers on Facebook that will promote all the events and specials. Once a week I will be having themed nights and hookah specials which will all be promoted on Facebook.
Distribution
“The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion.”
“To deliver on its value proposition, the firm must first create a need-satisfying market offering (product). It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place). Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion).”
My tobacco brand will be found and sold at my own business/bar, the Smokin’ karaoke and they will be sold individually for $8 dollars a pop and $10 dollars for special mixes. You can also view and purchase them online on Smokin’ karaoke’s personal face book or business website. Because I will use my own brand of tobacco for the hookahs at my bar, people will try it when they order a hookah and if they like it, they can purchase the tobacco at my bar which will keep them coming back. Instead of ordering the tobacco from another company, I will make my own in affordable and efficient ways and sell it directly at my bar.
“To deliver on its value proposition, the firm must first create a need-satisfying market offering (product). It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place). Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion).”
My tobacco brand will be found and sold at my own business/bar, the Smokin’ karaoke and they will be sold individually for $8 dollars a pop and $10 dollars for special mixes. You can also view and purchase them online on Smokin’ karaoke’s personal face book or business website. Because I will use my own brand of tobacco for the hookahs at my bar, people will try it when they order a hookah and if they like it, they can purchase the tobacco at my bar which will keep them coming back. Instead of ordering the tobacco from another company, I will make my own in affordable and efficient ways and sell it directly at my bar.
Product
“Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object”
“The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements.”
“Product means the goods-and-services combination the company offers to the target market.”
“Marketers want to develop unique market positions for their products. If a product is perceived to be exactly like others on the market, consumers would have no reason to buy it.”
“The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements.”
“Product means the goods-and-services combination the company offers to the target market.”
“Marketers want to develop unique market positions for their products. If a product is perceived to be exactly like others on the market, consumers would have no reason to buy it.”
(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing)
One of my products is my tobacco brand that I will sell at Smokin’ Karaoke. The tobacco will be used and sold at my bar. The hookah that will be served at my bar will use my tobacco product. My tobacco brand is called Wacky Baccy. I have a large variety of flavors that will continuously grow and expand. Some of the flavors that I offer are hubbly bubbly (bubble gum), white grape, and margarita. My other products will be my delicious combination of Middle Eastern food/all American food and my alcoholic beverages. My menu consists of food such as falafel sandwiches, gyros, chicken fingers and fries, lehmajoon (middle eastern style pizza), tabbouleh (salad), Chicken and beef and shrimp kabobs, grilled cheese (original or middle eastern style with spices), and rice. My bar will have a variety of specialty drinks named after famous singers.
One of my products is my tobacco brand that I will sell at Smokin’ Karaoke. The tobacco will be used and sold at my bar. The hookah that will be served at my bar will use my tobacco product. My tobacco brand is called Wacky Baccy. I have a large variety of flavors that will continuously grow and expand. Some of the flavors that I offer are hubbly bubbly (bubble gum), white grape, and margarita. My other products will be my delicious combination of Middle Eastern food/all American food and my alcoholic beverages. My menu consists of food such as falafel sandwiches, gyros, chicken fingers and fries, lehmajoon (middle eastern style pizza), tabbouleh (salad), Chicken and beef and shrimp kabobs, grilled cheese (original or middle eastern style with spices), and rice. My bar will have a variety of specialty drinks named after famous singers.
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