Week 3 EOC: Making Money for Good

There are companies and businesses out there that mostly focus on the best way to make money or how to make a better profit, but then are some businesses that want to make a change. The companies that actually want to make a change focus on how they can help people in need and how they can donate their time and money to those who don’t have certain necessities. Amongst those companies, there is one In particular company called Blanket America. So what exactly does this company do to help people? “Blanket America is about more than blankets. It is about changing the way charity and business works. Most of all, it is about encouraging consumers to demand more.” “For every Blanket America product sold, we make a donation. We call this BUY 1, GIVE 1.” (source)Their goal is to address and end domestic poverty and to build a brighter economic future. They do whatever they can to raise awareness and they network through websites like Facebook and twitter, where they have ongoing discussions with over 150,000 subscribers. “We believe that, when consumers are given the option to do good, they will. Given this option enough times, they will come to expect it. If this expectation is not met, consumers will demand it from other brands.”(source) Blanket America also created a movement called, “Choose Haiti”. It is an ethical consumer movement that is helping support the rebuilding of Haiti’s economy after the devastating earthquake in 2010. “CHOOSE HAITI strives both to connect buyers and suppliers of all and any type of goods, and to generate demand for Haitian-made products in consumer markets. We believe that branding is important to achieving sustainable demand. Consumers that "CHOOSE HAITI" spur specific interest in unique, high quality Haitian goods.”(source) I really admire what this company is doing and I hope more companies will follow in similar footsteps to help people in need.