Week 3 EOC: My Demographics

“Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. The demographic environment is of major interest to marketers because it involves people, and people make up markets. The world population is growing at an explosive rate. It now exceeds 6.8 billion people and will grow to more than 8 billion by the year 2030.⁵ The world’s large and highly diverse population poses both opportunities and challenges.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 71) The demographic group that I belong in, is called the Millennials. The Millennials are the 83 million children of the baby boomers that are born between the years of 1977-2000. “One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life.”(Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 74) This is true because we were born in the era when technology was becoming more prominent.  We pretty much grew up with technology. With our generation, if you give us some kind of new technology, we automatically figure out how to use it, where as the generations before us like the Baby boomers (1946-1964) and Generation X (1965-1976) take longer adjusting to the new technology. Many people say that the Millennials don’t communicate well, face to face or on the phone because they are used to text messaging or online messaging. I agree that this is true for most of the people in my generation and myself. Because most of the people that belong in the Millenials are always online or always texting, marketers take advantage of this and try to reach out to them through networking online or sending them messages. "Marketers of all kinds now target the Millennials segment, from automakers to political campaigns. However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches."  (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 74)