EOC week 10: Promotion without discounting

I’m going to network by creating a Facebook page where the customers can connect and be involved with Smokin’ Karaoke. Since my bar is a karaoke bar, I’m going to have people participate on Facebook by creating a video of them singing karaoke. Each week there will be a contest for best singer and whoever gets the most votes will be featured on the Facebook and YouTube page as best singer of the week. It will help promote my business because the people who participate will ask their friends on Facebook to vote for them and more and more people would have to view the Facebook page for Smokin’ Karaoke. A lot of singers would be able to get their name out and my business would be able to get its name out as well. In order to view the videos and vote you have to “Like” the Smokin’ Karaoke page which will get more people to know about the business and see what type of specials or events are going on. I will also be posted flyers on Facebook that will promote all the events and specials. Once a week I will be having themed nights and hookah specials which will all be promoted on Facebook.  

Implementation Evaluation Control

“Outlines the control that will be used to monitor progress and allow higher management to review implementation results and spot products that are not meeting their goals. It includes measures of return on marketing investment.” 

“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.”

“Through implementation, the company turns the plans into actions.”

“Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.”

“For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results.”

“To guide implementation effectively, every part of the plan must be described in considerable detail. Sometimes a company will post its marketing plan on an internal Web site, which allows managers and employees in different locations to consult specific sections and collaborate on additions or changes.” 

(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing)        

Overall it is still my goal to remain a fun, relaxing and reasonably priced environment. My Business has been right on track and it’s heading in the direction that I've expected as far as planning goes. I've established the location, the target market, prices, product, menu, networking, attractions, goals, objectives, strengths, weaknesses, opportunities, and threats. I want my business to continuously grow and improve and keep up with the customer’s needs wants and demands.


Creative Content:

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                                                              After Photoshop

EOC week 9: Top Three Mission Statements

The top three best Mission statements are:



Kylie’s Vegan Bar

Marissa’s cultural restaurant/bar

Jose’s World Football House


I thought Kylie’s mission statement was very well written because she backed up her reason as to why people should eat there with facts about eating healthy, “Veganism keeps the body up to optimal health and to live longer. Following a vegan diet improves health such as clear skin, easier digestion, lower risks of diseases, and better weight management.” Not only was her statement educational but it was encouraging and motivating and made me want to eat at her restaurant. I also thought that her idea was great because we don’t have too many healthy restaurants in town and now that a lot of more people are getting into healthy lifestyles, it would be great to see more restaurants like that.

Marissa’s mission statement was one of my top picks because she was very descriptive with her statement and she made it very clear as to what kind of restaurant/bar she is running. She also listed reasons why her restaurant would be a better place to go compared to others. She was able to sell her restaurant without coming on too strong and pushy, for example when she stated, “Aren't you tired of the same boring restaurants? Dim lighting, popular songs playing in the background, no real entertainment? My restaurant/bar is a place where you can bring family and friends for a different type of dining experience.”

The third statement that I chose is Jose’s, because he was very organized and on point with what he had to say. He has all the right information, not too little, not too much and the fact that he has his statement organized/categorized makes it easy to read. I also like that he has a motto because all the good businesses out there have a motto and it helps distinguish his bar from others. Motto/Slogan:
"Breath life into streamed football."