Implementation Evaluation Control

“Outlines the control that will be used to monitor progress and allow higher management to review implementation results and spot products that are not meeting their goals. It includes measures of return on marketing investment.” 

“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.”

“Through implementation, the company turns the plans into actions.”

“Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.”

“For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results.”

“To guide implementation effectively, every part of the plan must be described in considerable detail. Sometimes a company will post its marketing plan on an internal Web site, which allows managers and employees in different locations to consult specific sections and collaborate on additions or changes.” 

(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing)        

Overall it is still my goal to remain a fun, relaxing and reasonably priced environment. My Business has been right on track and it’s heading in the direction that I've expected as far as planning goes. I've established the location, the target market, prices, product, menu, networking, attractions, goals, objectives, strengths, weaknesses, opportunities, and threats. I want my business to continuously grow and improve and keep up with the customer’s needs wants and demands.


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