Target Market Strategy

“Deciding on a target market and positioning for a retail store are very important marketing decisions. In a small group, develop the concept for a new retail store. Who is the target market for your store? What retail atmospherics will enhance this positioning effectively to attract and satisfy your target market?”

“Changes in demographics mean changes in markets. So they are very important to marketers. We’ll first look at the biggest demographic trend—the changing age structure of the population.”

“Do marketers need to create separate products and marketing programs for each generation? Some experts warn that marketers need to be careful about turning off one generation each time they craft a product or message that appeals effectively to another." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing) 

I want my bar to be a fun place for all ages to come together and have fun but my target market will be aimed towards males and females between the ages of 18-30. It’ll be mostly young people who work or go to school and want to relax and get their mind of off school or work. A lot of young students get stressed out from school or work and they decide to go out with a group of friends so that they can drink and relax, there for they would be a target. Most of them would most likely be single (not married) and either living with parents, roommates, or alone. Majority would be locals who live in Las Vegas /Henderson area. I think this age group is perfect for my bar because those who are 18 can smoke hookah and those who are 21 and older can stop by and have a drink. This age group likes to go out, have fun and drink, which is why they are my target group.