Week 5 EOC: Superbowl commercials.

There was one super bowl commercial that caught my attention the most and that was the taco bell commercial of the group of elderly people who were out partying. “You're only as old as you feel. That's what Bernie Goldblatt and friends learned after a wild night out from the nursing home. A Spanish version of "We Are Young" plays in the background. They go swimming, light firecrackers, dance at a nightclub, get tattoos and eat at Taco Bell” (source). I thought their concept was really clever because they were targeting the younger crowd and I think it worked. It definitely got some attention and reviews on twitter. Many people tweeted that it was the best commercial of the super bowl this year. I think it was clever because a lot of young people now days like to go out, drink, party and then end the night by stopping at taco bell, since it’s one of the fast food places that are open later. “One of the reasons why this commercial is so creative is because of the genius subtlety by Taco Bell of owning up to being the go-to late-night stop after a night of hooligans and partying”(source). The younger crowds that like to party are in that state of mind where they don’t want to grow up, they just want to keep enjoying the moment, having fun and enjoying their youth. By showing a group of elderly people living that lifestyle, they are saying that it’s okay to continue partying and living that careless lifestyle. They were almost selling that lifestyle in the commercial, therefore people are going to keep partying and making their pit stop at taco bell. The motto of the commercial was “live mas” which means “live more,” and the theme song was “We Are Young”. Their motto is similar to the motto that a lot of young people have been using lately, which is “YOLO” (You only live once). “According to TiVo, Taco Bell's ad was the most watched spot of the entire game. The Taco Bell commercial was also the second-highest search term on Yahoo!”(source)